Article
Dr Steve Bone, nu Angle

Growth in US market prompts expansion for UK tech firm

By Victoria Ellis - 29 January 2014

Strong demand in the US for technology strategy and roadmapping tools has led British innovation and management company nu Angle to open a new office in Pittsburgh to better serve its growing client base.

Peter Allen, nu Angle's co-founder, says: “Making the right decisions about where to innovate and what technologies to invest in can be challenging.  We are seeing increasing demand from executive teams for new tools to help them decide where best to invest their R&D dollars at a time of hard-pressed budgets.”

Over the last decade, the founders of Cambridge-based nu Angle have developed improved processes for technology strategy, roadmapping and growth platforms.  This knowledge has been captured within a set of tools that provide a much stronger connection between the commercial aims of the business and a broader set of technology solutions and innovations. 

The result is that management teams have access to the information they require to make sound investment decisions.

In the midst of broader economic pressures, US corporations are looking to innovation and technology as a means to grow. 

Kraig McEwen, president of McKesson Automation comments: “We have recently invested in a growth strategy based on innovation and new technology. We are now in a much better position to focus our R&D investment in areas where it will have most impact for us.

“The improved alignment for the business as a whole has led to a strong and positive response from our customers and has provided a clear direction and motivation for our employees.

“Working with nu Angle to develop this growth strategy was particularly useful as they provided tools to help us articulate our growth goals, flexibility to work with our specific context and requirements, and an objectivity and challenge that helped us make choices that we could abide by.

“nu Angle have been operating within the Pittsburgh area for well over a decade and it is particularly pleasing to see them establish a local base of operations.”

Jeff Thompson, president of the Pittsburgh PDMA Chapter, agrees: “nu Angle has advised several of our members over the years and it is great to see them establish a Pittsburgh office.  Their blend of technology management and access to external technology content expertise is something that I believe will continue to benefit companies in and around Pittsburgh."

Pittsburgh is a convenient base to access several corporate hubs on the East Coast. nu Angle’s US client base has grown over the last five years and the US-branch will share office space with one of its strategic partners, Bally Design Inc, as well as strengthening its marketing and delivery partnerships with ip Capital Group.

Randy Rossi, president of Bally Design, a leading industrial and product design company comments: “Despite tough economic conditions, the search for sustainable growth through innovation is evident for many US corporations.

“There are many firms in this space but we found nu Angle to have the unique ability to develop robust strategies that connect with our work; integrating innovation, good design and user-centered product solutions that drive competitive advantage and ROI.

“They have a diverse mix of well-honed strategic tools, practical experience and access to a global network of technology experts to best fit a client’s particular situation. It’s never a ‘one-size-fits-all’ and that’s what makes them successful.”

Peter Allen says that the company’s international technology prospecting and roots in Cambridge UK are valued by its US clients: “We have established a global network of specialists with knowledge that is as diverse as the science of bubbles, managing biofilms, smart materials for engineering design and alternative uses for copper.  Using our network of world-class experts enables us create implementable strategies based on high quality content.”

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